A few weeks ago Tollywood producers’ collective decided to bring a halt to ongoing film shoots. The producers’ association felt TFI collectively needs to reduce the budget to register box-office success. Dil Raju, the president of the Active Telugu Film Producers Guild claimed that the only way to cut down on the budget is by slashing the remunerations of star heroes and directors.
Recently, the strike was called off and certain orders were passed by the producer’s association. “We have decided to extend the window period of OTT release to eight weeks. Hereafter, all the filmmakers will adhere to this rule and there is absolutely no question of flouting the agreement. We are also pursuing the existing agreements and if need be, we will change the terms and conditions with immediate effect,” said Dil Raju.
However, the OTT platforms don’t seem to be in complete agreement with this declaration and they have proposed an alternative. OTT Platforms are asking the Producers to have a theatrical release and based on the movie result they are going to adjust the final digital rate. This plan hasn’t gone down well with the Tollywood producers and it now needs to be seen what final decision is now taken.
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