For a long time, Tamil films are doing exceptionally well in Telugu. Even their normal commercial movies and small films register tremendous numbers at our box office. However, Tollywood films are struggling to achieve the same in Tamil Nadu. So far, Rajamouli films have made a considerable profit from this area. Other films, with the exception of one or two, failed to generate significant buzz at the Tamil box office. Many Tamil heroes are well-known in Telugu and have a good following here. However, our heroes in the Tamil industry do not face the same situation.
Tollywood movies are slowly conquering Bollywood with their films doing very well in Hindi markets, but they are failing terribly in Tamil. Films like Saaho, Salaar, Adipurush, Hanuman, and Now Devara went very well in Hindi markets, but all failed in Tamil Nadu. So far, apart from Rajamouli’s films, only Pushpa and Kalki have generated significant hype in the Tamil industry.
Even the current Telugu blockbuster Devara was purchased in Tamil Nadu for a modest price of 8 crore, and it has yet to recover even half of its rights. Whereas in Hindi, it has already crossed the 50 crore gross mark and is projected to perform well in the long run. Telugu films have established themselves in the Hindi film industry, but it is unclear when the same will occur in the Tamil film industry.
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