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Tollywood: Both heroes and directors altering pay structures

2024 is a star-studded year with the possibility of releases from all top 6 stars. As said above, in the year 2024 all top stars are expected to release their films. The first film on this list is Mahesh Babu's Guntur Kaaram which is getting released on 12th January. On April 5th, NTR will be coming with his pan-Indian film Devara.

Normally, Heroes and directors do not involve in the remunerations few years back as the movies were being made on a record budget. That is why the heroes and directors have started to share the percentage in movies’ business to make it easy for producers

Cut to the present, not only star heroes or directors, even the Tier 2 Heroes and directors doing the same as non-theatrical business has increased by miles and even the theatrical business is also being done for big numbers. If a film clicks in other languages, then the box office performance is becoming unpredictable.

So now for most of the top and medium budget films, both the heroes and directors are taking minimum remuneration at first and for the remaining part they are taking a percentage of films’ overall business.

As said above, the OTT platforms have seen an unexpected rise over the recent years. Especially post pandemic, the change in the films’ business both theatrical and non-theatrical wise is clearly seen.

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