Before 2 – 3 years only the films of big stars were doing 100Cr business in the Telugu film industry, but the things have got changed recently. The latest pan-Indian market appeal has made the market wider for even tier 2 heroes as well. That is why all movies are now being dubbed into multiple languages, which is helping the overall business.
Especially, the non-theatrical rights are being sold for massive prices. Vijay Deverakonda’s Liger and Kushi both did more than 100Cr business, and all his films are releasing in all languages. The same goes with Nani as he is also releasing his movies in all languages and closing the non-theatrical business for a record price.
Nani’s upcoming film Hi Nanna’s non-theatrical business has been closed for a massive price and the overall business will easily cross 100Cr. Ram’s Skanda also did massive business, which went close to 150Cr. The Hindi dubbing rights and digital, Theatrical everything sold for record prices for the film and his next film, Double Ismart is also a pan India film.
Now Raviteja’s Tiger Nageswara Rao is also set to do business around 100Cr. Up Next, Naga Chaitanya’s film with Chandoo mondeti which is being made as a pan India film even this film will easily do more than 100Cr business. After the success of Karthikeya 2, Nikhil is also doing only pan India films and getting huge business for all his films.
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