The latest movie, MAD, has caused a lot of buzz recently due to its aggressive and unique content and promotions. The movie’s young cast, fresh look, and strong promotions made moviegoers eager to see it in theaters. Due to mostly positive reviews and strong word of mouth, the movie’s box office numbers have increased significantly, and it is rapidly approaching blockbuster status. However, because of the weak songs, the film is not being able to reach the box office level of Jaathi Ratnalu.
MAD, the film is definitely one of the best entertainers in recent times and entertainment wise, it is definitely on par or even better than Jaathi Ratnalu and the film is doing well at the box office as well.
But it did not get huge numbers like Jaathi Ratnalu because the main reason is songs. For Jaathi Ratnalu, Chitti song helped so much before the release and even after the release, the title song of also clicked so big but the same cannot be said with MAD. The songs in the film did not click well before the release, and the same continued even after the release. If MAD had consisted of 2 hit songs, then certainly the BO numbers would have been much bigger.
Kalyan Shankar has written and directed this youthful entertainer. Narne Nithin, Ram Nithin, Sangeeth Shobhan, Sri Gouri Priya Reddy, and Ananathika Sanilkumar play the main roles in the film. MAD has adopted paid premieres as a promotional strategy, which is the latest trend in the Telugu film industry.
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