Rashmika Mandanna’s The Girlfriend, the romantic drama, was released in theaters this week, and it turns out to be a profitable venture for the makers.
The film was made on a budget of around 25 Cr. Normally, this is a very risky amount for the genre, a female lead film.
But with Rashmika’s brand power, Rahul Ravindran’s directorial and Allu Aravind’s production did record deals for non-theatrical rights.
Netflix bought the OTT rights for 14 Cr, while the Hindi dubbing and satellite rights are sold for 7 Cr.
With this, even before the release, the film puts the producer in a very comfortable position, as it achieves over 80% recovery Coming to the theatrical business, the film is doing very well at the box office, and by today it will cross the 10 Cr gross mark, and it is expected to do over 25 Cr gross in its full run.
With these, Rashmika Mandanna’s The Girlfriend emerges as a very good, profitable venture for makers. If the movie does well in theaters in the coming days, the profits will be even more.
