Normally, summer is considered as the best phase for theaters and exhibitors, but this year’s summer has gone worse for the exhibitors as only 2–3 films have clicked in summer and there are no biggies as no star hero has released any movie. Every weekend multiple small films are releasing, but most of the films fail even to get the minimum number of audience to the theaters.
Even this weekend also the new releases opened with poor numbers. Director Teja and Daggubati Abhiram’s Ahimsa, Ganesh Bellamkonda’s Nenu Student Sir and Masooda fame Thiruveer’s Pareshan have released on this weekend. Sadly, no. film was able to attract the audience.
Ahimsa marks the debut of Abhiram Daggubati. P Kiran has produced the movie on Anandi Art Creations banner. RP Patnaik scored the music of this film. Besides Abhiram, the film has Geethika, Rajat Bedi, Sadha, Ravi Kale, Kamal Kamaraju, Manoj Tiger, Kalpalatha, Devi Prasad and others in crucial roles. Nenu Student Sir Movie stars Ganesh Bellamkonda, and it is directed by Rakesh Uppalapati. Pareshan Movie stars Thiruveer, written and directed by Rupak Ronaldson.
The exhibitors are now stuck in a slump as new releases failed to bring audience to the theaters. They are facing very hard times with continuous bad results of movies. Only Balagam, Dasara and Virupaksha movies have become successful in this season. Weekly, multiple small movies are releasing, but none have tasted success at the box office.
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