From the glory days of Rajinikanth and Kamal Haasan, there has always been a good market for Kollywood heroes in the Telugu states. Rajinikanth has managed to carve out a mass audience for himself. Whereas, Kamal Haasan has managed to carve out a class audience.
Rajinikanth especially has always enjoyed an extraordinary market in the Telugu states. But due to recent disasters, he also has lost a lot of his market in Telugu. Kamal Haasan has had no releases for over 4+ years now, which has also diminished his market.
Among the new generation of heroes, Suriya was the only actor who stood on par with the star heroes of Telugu. But now, Suriya has also lost a significant portion of his fanbase in Telugu. There are currently no buyers for Suriya’s films in the Telugu states for Etharkkum Thunindhavam.
Vishal and Karthi’s movies are collecting decent numbers only when the content is fantastic. When the situation seems bleak for most Tamil heroes, Thalapathy Vijay’s films are performing very well in the Telugu states, with over 10+ crores market value. This is due to Vijay’s strong focus on the Telugu market.
Thalapathy Vijay’s business is only growing with every film. Thalapathy Vijay’s Master collected an approx of 7+ crores in the Telugu states. Beast is also expected to make a business of 10 crores in the Telugu states.
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