Ajith and Vijay, the Tamil superstars were at the same level a few years back, with choosing the right scripts and doing excellent promotions Vijay went to the next level and he is miles ahead of Ajith now.
But still, Ajith is hesitating to attend a promotional event. It has been over a decade since Ajith attended/ promoted any event related to his films. Through his publicist Suresh Chandra, Ajith Kumar shared a subtle message about not promoting his films. His tweet read, “A good film is promotion by itself!! – unconditional love!”.
Ajith fans thought that at least for thunivu there will be a pre-release event but with the statement of Ajith it’s clear that the film will not have any promotional event. Seeing the statement of Ajith, some of the sections of the audience are saying that still Ajith is not understanding the importance of promotions.
Promotions always give the required push to any film, especially for an average content film the promotions are very crucial and eventually which make crores of difference in the film’s collections.
Before corona pandemic the situation was different but nowadays promotions and especially social media impact have emerged as very crucial for movies. Songs trending and promos creating YouTube records will make the movie reach many audiences. If the movie team fails to create the required hype, it will become difficult to get success.
Thunivu, which is touted to be a heist thriller, marks Ajith Kumar’s third collaboration with director H Vinoth after Nerkonda Paarvai and Valimai. Thunivu is reportedly based on the biggest real-life bank robbery that happened in the country.
Ajith Kumar is said to be playing a grey-shaded character in the film, which features Malayalam actress Manju Warrier as the female lead. Ghibran is composing songs and original scores for the project. Nirav Shah is the director of photography. Thunivu will hit the theatres as a Pongal 2023 release along with Vijay’s Varisu.
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