We may feel proud of Telugu cinema crossing borders and going global. But the same can’t be said about the theatres. Theaters in the Telugu states are struggling and going through a very tough phase.
Due to pan India mania and rising digital business, the film’s budget have increased and also the number of films releasing got decreased. At the same time due to continues ticket hikes and OTT options, thetares business is getting impacted making their maintenance tough.
Presently, theaters are running at a deficit for more than 75% of the days in a year. Subsequently, the losses are growing with 80% of the invested amounts resulting in losses for many films.
Distributors and exhibitors need to unite and take a stand. Only the unity of exhibitors and distributors can bring change to the distribution terms, early OTT releases, and ticket pricing. Until then, distributors may continue to face tough times.
