The collection of any movie is decided by the momentum its sets on the initial day, weekend, and word of mouth. The absence of any one of these can impact the film’s box office performance and cut down the revenues significantly. That is what’s happening with the recent releases of Telugu cinema which have been impacted by the IPL resulting in big losses.
First and second shows are very crucial for any movie even the films with positive talk and buzz recent films like Dasara and Ravanasura saw heavy drops in these evening and night shows because of IPL which is causing crores of losses to Telugu cinema.
On weekends, when there are better chances of collections, the situation is even worse as the games start afternoon onwards. Leading to losses from noon shows onwards. While Dasara and Ravanasura have already been impacted because of IPL, it’s being speculated that upcoming films like Shaakuntalam, Agent, etc. will also be impacted.
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