There’s one trend that’s been in extensive use in Telugu cinema lately: killing a film by spreading extensive hate. Be it through fake ratings on Book My Show or harsh trolls on social media, this trend has been fairly successful in affecting films’ advance bookings and eventually footfalls. ‘Super Star’ Mahesh Babu’s Guntur Karam is a blatant victim of this trend, and most recently, Vijay Devarakonda’s Family Star joined this elite list.
As you can clearly see, only a selected group of films are being targeted, not all. If decoded further, it can be understood that these are films that ace producer ‘Dil’ Raju has invested money in. Family Star is an outright production of Raju’s Sree Venkateshwara Films, while Guntur Karam‘s Nizam and Uttarandhra’s distribution rights were acquired by the same company, owned by the same individual.
Clearly, a deliberate negativity is being spread on films bankrolled by ‘Dil’ Raju. This prominent producer and distributor must surely be aware of these acts and should take legal action against the culprits so his future endeavours won’t fall prey to them.
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