Despite having an interesting concept, and an engaging trailer, SkyLab opened to terrible collections, with very low occupancy on the first day.
SkyLab, starring Satyadev, Nithya Menon, and Rahul Ramakrishna released on 4th December 2021. Set in the 1970s, Skylab is a fictional retelling of a real incident that occurred in Karimnagar.
What is the reason for such low openings? Let’s analyze the team’s mistakes.
Poor Choice In Release Date
Nandamuri Balakrishna’s Akhanda movie released on 2nd December 2021 and opened to extremely positive talks from fans. The movie was the actor’s best opener of all time.
Due to this, the hype generated around Akhanda has been sky-high. Naturally, SkyLab being a relatively small movie in scale suffered immensely. If it released after a week or so, it would’ve fared better.
SkyLab Not Meant For The Big Screen
There is no argument that SkyLab looks visually stunning. However, in today’s market, people want more than just visual satisfaction.
It would’ve been a much better option for it to release on OTT, due to its slow-paced storytelling.
Not Enough Promotion For SkyLab
The makers failed in their efforts to promote the movie. Arguably, they had Nani as a chief guest for their pre-release event and also promoted their movie on the TV show-CASH.
But unfortunately, this was not good enough to compete with NBK’s Akhanda.
Having said that, this is only the first day, and hopefully, the film picks up the pace soon.
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