Rishabh Shetty’s Kantara Chapter 1, a prequel to the blockbuster Kantara (2022), is all set to be released in theaters on October 2nd. However, contrary to the expectations, the film’s pre-sales are weak in the USA.
Normally franchise films always see a huge opening at the box office, and everyone knows that Kantara is a pan-India blockbuster that has worked massively in Telugu, Kannada, and Hindi.
But somehow Kantara Chapter 1 is not carrying the buzz at the level of Baahubali 2, KGF-2, and Pushpa-2. The USA advance bookings opened long back, but still the premiere’s advances are at just 150K.
Except for the trailer, the team did not do any promotions, which surprised everyone. We need to see why the team is keeping the film in such a low profile.
In India, advance bookings will begin this weekend, and it will be interesting to see how the trend picks up. One thing is certain: despite the film’s low buzz, if it gets positive word-of-mouth, it will perform exceptionally well at the box office, as this genre tends to appeal to a wide range of audiences.
Maybe Rishab Shetty and his team are intentionally avoiding promotions and thinking along the same lines.
