Normally, films starring Tier-1 actors create the biggest buzz. When these films are made as pan-Indian films, the hype becomes even bigger, and most films avoid releasing alongside them, but the Sankranthi season is different.
During Sankranthi, the mood of the audience changes. People prefer family entertainers, devotional films, or light commercial movies. When big stars make pan-Indian films, they usually focus on high-voltage mass content or grand visuals to appeal to audiences across India. These films often lack the simple family entertainment elements that viewers expect during the festive season.
Another important factor is that pan-Indian films usually require a solo release across all languages to maximize collections. If such films release during Sankranthi, especially in Telugu, they face tough competition from multiple regional releases. Many local films aim for Sankranthi releases, which reduces the space and screens available.
Similarly, in Tamil cinema, several films will be released during this period. In Hindi cinema, Sankranthi is not considered a major release window.
Considering all these points, Sankranthi may not be the ideal season for big-budget pan-Indian films from Tollywood.
