Home Movie News Salaar OTT early release is practically impossible

Salaar OTT early release is practically impossible

Salaar witnesses abnormal trending in Hindi markets. From the release date to Christmas day, Dunki had a clear lead over Salaar, but on 26th and 27th December Salaar took the lead over Dunki and from 28th December Dunki registered better occupancy and for the weekend also Dunki has better advance bookings than Salaar. This is a completely abnormal trending for Salaar. We must wait and see how the film will trend in this long weekend.

Salaar OTT early release is practically impossible. On social media, a new set of rumors started that Salaar OTT streaming date is 12th January on Netflix and this rumor has spread like a wildfire on the internet as it is a huge budget film, and such an early digital debut would not be possible. Salaar OTT early release is practically impossible.

The audiences are always wanted an early OTT release for any film and when a film like Salaar releases they get excited more, but practically, it is not possible as Pan India films will not choose for a four-week OTT release and also in the Hindi market, the National Multiplexes like PVR, Inox, and Cinepolis will not screen a film if it opts for four week OTT release. 

So, as Salaar has released in National Plexes in North India, the film getting released on OTT within four weeks is not at all possible. Mostly OTT Platforms or Producers will want to stream all the languages on the same day. 

Salaar can collect good numbers during Sankranthi

Also, in Telugu, the date of 12th January comes during the Sankranthi festival period, so no Producer would want to lose any bit of revenue and commit to an early OTT release as they will expect the movie will have a long run at the box office.

Though the movie has witnessed drops but it has collected a good number of worldwide Gross of 460Cr. The agreements for the film’s digital release would have been signed long back ago. If OTT platforms offer some more bigger prices, some films Producers might go for a four-week OTT release and that too for South Indian languages, but in Hindi, they cannot release the film at that time. All these things are practically might not be possible. We can get a clarity on this in the coming days.

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