RRR (2022) has been the most talked-about Indian film in recent times internationally. The fact that it trended for a record 25 weeks on Netflix speaks for itself. An epic action drama film, it stars Ram Charan, Jr. NTR, in lead roles while Ajay Devagn and Alia Bhatt played key supporting roles.
After umpteen postponements, the film finally hit the screens on March 24, 2022, to positive reviews and grossed over INR 1200 crore worldwide. While the figure sounds impressive, reality tells a different story. Barring a few territories, RRR has been a loss-making venture in most parts of the country.
This is surely understandable considering the number of times it was postponed which diluted the buzz among audiences. Despite this, what made this Rajamouli‘s fictional drama stand out was the international acclaim it received. Thanks to Netflix’s global reach, the film received praise from some of the biggest figures in Hollywood, including the legends James Cameron and Steven Speilberg.
Having said that, everything remains done and dusted regarding RRR. People across the globe have watched it multiple times already. Considering this, whats the point of re-releasing it? The core idea of a re-release is to enjoy a decades-old classic on big screens again and savour the nostalgia associated with it.
But what’s the point of re-releasing a two-year-old movie? Only Jesus knows what led the makers of the film to take such a decision. It must be seen how audiences react to this immature move. RRR is re-releasing on May 10, 2024, in Telugu and Hindi.
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