RRR is undoubtedly not only the most-awaited Telugu film after Bahubali-2 but also the most awaited Indian film after the Bahubali franchise.
It is then essential for RRR to also follow the working style of the Bahubali 2, which is, paid premieres before official release. The reason for this is simple. To make most of its money back on the opening day, and also generate hype before the official release.
Bahubali 2 achieved great success from this strategy. The ticket prices ranged from 500-2000 rupees on the opening day, helping the film collect 120 crores+ on day 1.
RRR is also planning for paid premieres from 6th January at 9 PM, one day before release. If things go smoothly, they might also plan for 6 PM shows. The premieres will take place mainly in the two Telugu states, but also in some theatres in India.
However, it is highly likely that Omicron will play spoilsport. The cases have been increasing rapidly and governments of various states have already announced night curfews in major cities. Delhi, Bengaluru, and Chennai have already imposed curfews.
This is a shame as RRR has been promoting the film non-stop in various states. Prominent actors like Salman Khan, Ranbir Kapoor, Sivakarthikeyan have also been called to promote the film. Movie lovers across the world will be hoping that everything goes to plan for a grand release on 7th January 2022.
RRR comprises a star cast of Ram Charan, Jr.NTR, Alia Bhatt, Ajay Devgn among others. SS Rajamouli is the director of the film, and DVV Dannaya has produced the film.
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