The trend of re-releases threw some surprises with several highly anticipated Tollywood re-releases ending up as average to flop events. On the other hand, many of the films that were a failure during their initial theatrical release years ago turned out to be major blockbusters in their second innings. Orange is a classic case of the latter and it created several records during its re-entry to the theatres.
SS Rajamouli’s Magadheera on the other hand faced the exact opposite fate. This Ram Charan and Kajal Agarwal starter was an industry hit back in 2009 and broke all Tollywood records. Incidentally, right after Magadheera, Ram Charan’s Orange was released which was the biggest disaster for him at that time. It delivered huge losses to all involved parties.
Orange, which was re-released for Charan’s birthday last year broke the record of Jalsa by collecting over 3.2 Crores gross + and registered extremely high occupancies everywhere. The massive demand for Orange led to an increase in the screen count as well and it emerged as a record-breaking re-release.
This year Ram Charan’s Magadheera was released and surprisingly the response is extremely poor. Excluding 2-3 fan shows, the occupancies are very dull. This is a disastrous response considering the blockbuster success of Magadheera back in 2009. The numbers are also extremely poor and so are the occupancies in every territory.
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