Anyone with a basic idea of trade knows that a film’s performance on its first Monday is crucial for becoming a ‘hit’. In simple terms, it’s a litmus test for the project at the box office.
Eagle (2024), an action drama film starring ‘Mass Maharaja’ Ravi Teja, received a lukewarm response from audiences and critics post-release. Despite the low buzz, the film posted decent opening numbers at the box office. However, as predicted by trade experts, it witnessed a huge drop in footfalls on the first weekday (Monday) worldwide and is headed towards a cost-failure. Weak promotions, Ravi Teja’s present form, and mixed word-of-mouth could be the main reasons for the film’s crash at the ticket window.
Directed by Karthik Ghattamaneni, the film’s breakeven mark stands at a modest 23 crore INR. Recovering just 50% of the investment so far, the film is headed towards a major flop at the box office. Ravi Teja, who’s been facing continuous setbacks lately, has begun the year with yet another failure. It’s high time for the actor to take a break and reflect on the mistakes he made in terms of script selection.
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