Ramayana’s run is breaking records even at the level of a single cinema chain. At PVR INOX, India’s biggest multiplex chain, the film crosses ₹300 Cr gross today, on its 11th day, becoming the chain’s highest-grossing film of this financial year.
What PVR INOX Said
The milestone was announced by Kamal Gianchandani, Chief of Business Planning & Strategy at PVR INOX Limited and CEO of its distribution arm, PVR INOX Pictures:
“At #PVRINOX, Ramayana will cross the Rs 300 crore GBOC (Rs 250 crore NBOC) milestone later today, on its 11th day since release, becoming the highest grossing film this financial year.”
He added, “These are truly astounding numbers, and the story is far from over. There is still a massive amount of box office left in the film. The best Diwali gift exhibitors could have asked for!”
The Numbers
Gross box office at PVR INOX: ₹300 Cr
Net box office at PVR INOX: ₹250 Cr
Time taken: 11 days
₹300 Cr From One Chain
To put that in perspective, ₹300 Cr is more than many big Indian films earn in their entire worldwide run, and Ramayana has made it from a single multiplex chain in just 11 days.
With the film’s India gross heading towards ₹885 Cr, PVR INOX alone accounts for roughly a third of Ramayana’s domestic box office.
Who Is Kamal Gianchandani?
Kamal Gianchandani is one of the most respected voices in Indian film exhibition and distribution. He heads business planning and strategy at PVR INOX, leads its film distribution business as CEO of PVR INOX Pictures, and has also served as President of the Multiplex Association of India. When he calls numbers “astounding”, the industry takes notice.
Plenty Left in the Tank
As Gianchandani says, the story is far from over. With a record second weekend behind it and strong holds across the country, Ramayana still has a long way to go at the box office.
