Superstar Rajinikanth is undoubtedly the biggest star of Kollywood, who has a strong market in Tamil, Telugu, and even Hindi as well. However, Rajinikanth’s films, including the latest Coolie, underperform in Tamil Nadu.
At 75 years of age, Rajini still has a substantial market in all languages. But when we see his recent films, compared to other areas, the movies are not doing well in Tamil Nadu.
Kabali, with poor WOM, managed to set very big numbers in all other areas, but in Tamil Nadu, the numbers were not that huge. During the Petta vs. Viswasam clash, the former outshined Viswasam in all areas.
But Ajith’s Viswasam takes a clear lead in TN. Jailer, which set new records everywhere for Kollywood, failed to beat Ponniyin Selvan 1 and did not cross the 200 Cr mark as well.
Now, Rajinikanth’s Coolie underperforms in Tamil Nadu. Yes, it had a weak/below average WOM, but comparing to other areas’ performance, it should have collected at least 170 Cr in TN.
But reaching 150 Cr itself looks like a tough task for the film. Till now, it collected 132 Cr gross in 11 days in TN. All films of Rajinikanth in recent years are doing 10-15% lower on expectations in the main market of Tamil Cinema.