Tamil cinema is gearing up for a major Hindi box office push with two massive releases.. Kamal Haasan’s Thug Life, hitting screens on June 5, and Rajinikanth’s Coolie, scheduled for August 14. Both films have generated immense buzz, thanks to their star power and blockbuster combinations, and are already doing impressive business in terms of pre-release deals.
Kollywood has long aimed to crack the Hindi market but has often fallen short, mainly due to the industry’s decision to opt for a 4-week theatrical-to-OTT window. However, Hindi multiplex chains require an 8-week gap before a film can be released on digital platforms. This mismatch has limited Tamil films’ box office potential in the North.
Now, both Thug Life and Coolie are reportedly in talks with OTT platforms to delay the Hindi version’s streaming to meet the 8-week requirement, while keeping the South language releases at 4 weeks as planned. If successful, this move could ensure a wide Hindi release and bigger returns.
However, Coolie will face stiff competition as it shares its release date with War 2, one of Bollywood’s most anticipated action sequels. Despite that, the star power of Rajinikanth and Kamal Haasan could turn the tide.
![But in India, after the 1st weekend, the film did not see big numbers. Everyone expected it would be the 1st 100 Cr grosser for Kerala, and even they thought it would open the 150 Cr club and many more milestones, but L2 Empuraan did not match the expectations. As of now, the film has not become the number one grosser yet. It has collected around 85 Cr gross, and reaching the No. 1 position [90 Cr] itself looks like an impossible task. The mixed WOM impacted it from the 2nd week, and that is why Empuraan’s disappointing finish at the Indian box office shocked everyone.](https://tracktollywood.com/wp-content/smush-webp/2025/03/20250327_112435-265x198.jpg.webp "Mohanlal reclaims box office throne in Kerala")
