PVR Inox Cinemas, a popular multiplex chain engaged in a battle with local distributors of the Malayalam Film Industry. It began when a group of individuals from the ‘Kerala Film Producers Association established a company called ‘PDC’ and mandated all the exhibitors to purchase digital prints from them. PVR Inox which has its set of rules didn’t oblige and stopped screening Malayalam films one after the other.
Manjummel Boys which is running strong too had to face the heat because of this decision. Now, PVR Inox has officially spoken on the issue. Kamal Gianchandani, CEO of PVR Inox has tweeted through his official X account. He said that an action of forcing an exhibitor to procure content from only one source is anti-competitive in nature and is also prohibited under the law. The CEO also said every film is important to them and they are also incumbent to showcase new movie provided to all their customers.
The management also said that they had always been a reliable partner to Malayalam film industry studios, Producers, Artists, and other creators. They also appealed to all Malayalam film producers to constructively engage with them and help make the Malayalam film Industry bigger and better.
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