Tollywood has witnessed a series of unsuccessful films in the recent past. Films like Ante Sundaraniki, Pakka Commercial, The Warrior, Thank You, Virata Parvam, and Happy Birthday have all failed to match audience expectations. The poor box-office numbers have made trade circles quite anxious. In addition to this, immediate OTT release has also made things quite difficult for distributors and exhibitors.
This is why the Tollywood producers council has decided to regulate the OTT releases time frame as well. Small budget movies within Rs 6 crores budget can be released on OTT after 4 weeks. Similarly, a proposal has been made that for medium and high-budget films 10 weeks of a gap should be maintained for OTT and theatrical release.
With films releasing on OTT anyhow, audiences are being extremely choosy on what movies to watch and what to avoid. This has made things quite tough for filmmakers. In addition to this, the ticket prices hike is also a reason for many family audiences choosing to wait for the movies to stream online.
With so many factors contributing to poor trade, it needs to be seen if just increasing this gap will help the filmmakers or not
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