It was Dil Raju who started the whole shooting ban issue stating TFI collectively needs to reduce the budget to register box-office success. He claimed that the only way to cut down on the budget is by slashing the remunerations of star heroes and directors.
It was also argued that the audience are not showing interest in movies like before and to cut down on losses, production costs through remunerations should be cut. Raju’s own movie Thank You tanked miserably and F3 didn’t perform as per expectations.
However, the release of Bimbisara and Sita Ramam this week has changed everything. The success of these movies shows that the audience is still willing to go to the theatres if the content is good. The trade is really happy and audiences are coming to the theatres registering solid occupancies.
Most producers are now convinced that if films of heroes like Kalyan Ram and Dulquer Salmaan’s are able to bring the audience to theatres then why not other heroes’ films? One thing has become clear now- The audience needs good content and there is no need to stop the shootings. The producers are planning to go against Dil Raju and to start the shootings as they realised the budget will be recovered if the content is good.
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