There is no doubt that the theatre market has gone down drastically in the last few years. Due to the COVID-19 outbreak in the country, theatres have had to suffer a lot in the recent past. The Active Telugu Film Producers Guild has been looking at this problem keenly and has been conducting meetings to discuss the same.
The main agenda put forth by the producers is to release the film on OTT only after 50 days. This way, the movie will enjoy a solid theatrical run, making the producers, distributors as well as exhibitors happy. While this is a noble idea, there is a bigger issue at hand.
The main problem as to why films are suffering on the big screen is the exorbitant ticket rates. The big star hero films will somehow bring back the money spent due to their star power but the medium budget films fail to do so.
The question is why are medium-budget movies also releasing their films with 200,250 and 150 rupees ticket prices. Their theatrical business is minimum and these films can easily recover their amount with standard rates like 80,100 and 120 rupees. But for some reason, the producers are not taking this aspect into consideration.
All the active film producers are saying only one thing, “Our film is releasing at low ticket prices.” But even those prices are not low enough for most audiences. A prime example of this was Nani’s Ante Sundaraniki which suffered at the box office due to high ticket rates, despite garnering positive reviews.
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