Screening paid premieres gives both big risks and rewards. For most of the films, it has become risky in recent times. The latest film to be affected by Premieres is Pawan Kalyan’s Hari Hara Veera Mallu.
The makers should think multiple times before screening the premieres of a film. As we all know, the periodic action movie Hari Hara Veera Mallu’s team screened premieres in India with a huge screen count.
Pawan Kalyan’s Hari Hara Veera Mallu Day 1 Affected By Premieres
The advance bookings for the film’s premieres were superb, and it delivered very good numbers. But due to the premieres, day 1 advances saw a very big impact. The advance occupancies are not even 50% for the opening day.
Also, the WOM and reviews are unanimously negative for the film, which affected the opening day and weekend collections too. Pawan Kalyan’s Hari Hara Veera Mallu’s premiere misfires big time.
Releasing on a weekday with premieres before release night is very risky, and the movie opens with bad WOM, so definitely pulling the numbers is not an easy task.
