The latest decision by Telangana Exhibitors demanding the percentage system model for Peddi has shocked the industry, especially since the film was expected to have a smooth release without any complications.
Exhibitors Target Peddi Despite Phase-Wise Agreement
This move is seen as a clear indication of Telangana exhibitors targeting Peddi and the Mythri group. Just days ago, exhibitors had announced that the shift to percentage-based screening would happen gradually, and distributor Dil Raju had publicly stated that Peddi would get a big release without any hurdles.
Now, Telangana Exhibitors are firm that they will release the film only if the Peddi makers agree to a percentage-based deal instead of the advance rental system. At the same time, they are requesting the government not to increase ticket prices suddenly.
Industry Calls It Blackmail Tactics
This is being viewed as nothing short of blackmailing, especially since the film is not being released by their respective people. The ongoing dispute between Mythri Movie Makers and Telangana exhibitors over revenue-sharing models has now directly impacted Peddi‘s theatrical release plans.
The percentage system demands come despite earlier assurances of a phase-wise transition, raising concerns about exhibitor tactics targeting specific production houses.
