The Telugu cinema industry is going to newer avenues with each release. Telugu films today are being shot and screened at places where one couldn’t have seen or imagined a few years back. Because of these new trends in the film industry, even movie promotions have taken a different route. Many films producers are applying a new strategy of having paid premiers.
As said above, the promotions of movies are not just limited to pre-release events, teasers, or first-look posters. Now the makers are taking the route of paid premieres for spreading the good word about their movies, and the new marketing strategy is working well for small films.
Because it is very essential to create buzz and get openings for small films, as big star’s films will have a bankable number of audiences who come to the theaters. But it is a big task to do the same with small films. Which is why the small recent films have come up with an excellent strategy of early premiers.
The strategy of paid premiers has worked well for films like Balagam, Samajavaragamana. Now for the upcoming film Baby also the makers have planned paid premiers in major cities and the shows have got good demand in the form of advance bookings. The promotional content of the film has worked well and if the talk comes positive from the premiers then the film will have big openings at the box office.
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