After the OTT boom, every industry started depending on OTT rights and they expected the trend will continue. With this, there have been increases in remunerations of cast and crew, along with heroes, and at the same time,e other businesses came down. It has come to the point where OTT influence is changing Kollywood’s release game.
Now for most of the films, the OTT business is playing a key role as the producer is highly dependent on those deals to recover his budgets. The Tamil analysts say that Tamil big movies are getting only 50 – 60% of what they received two years back for their films, because of the OTT platforms which are deciding theatrical release dates.
Even in Tollywood, there is an effect of OTT platforms, and it has more effect in Tamil Cinema as their films are continuously shuffling their release dates because of this situation. OTT influence is changing Kollywood’s release game.
At least for new movies, the producers need to consider all these things before going on sets and deciding on budgets. If they do not want the digital streaming platforms to not indulge in their release schedules, they should concentrate on strengthening the theatrical markets.
