Other language movies’ domination at the Kerala box office is the current hot topic in the South Indian Cinema audience and trade circles. It’s not new or significant if the other languages’ films work in a particular language, which is common in every industry. But most films work at a decent range at the nonlocal box office. However, we can see the Other language movies’ domination at the Kerala box office.
Very few films will enter the Top 10 list of other industries. If we take the Telugu film industry, only KGF 2 is the other language film that has entered the Top 10 list in recent years, while In Tamil Nadu, KGF 2 Baahubali 2 entered the Top 10 list.
So, only event films are entering the other industries’ Top 10 list. But in Kerala, Out of the Top 10 movies, four belong to other languages. Baahubali 2, KGF 2, Jailer, and Leo are—those four films.
Even the opening day and opening week records in Kerala belong to other language movies like Leo, followed by KGF 2. Other language films creating opening day and closing records will rarely happen in any industry, but in Kerala, Tamil or other language films are scoring huge numbers
For comparison, Dulquer Salmaan’s much-hyped gangster film King of Kotha (2023), which was promoted as a pan-Indian film from Malayalam Cinema, raked in about Rs. 10.8 crores at the Kerala box office in its opening weekend and even failed to break the record on day one despite having massive hype.
Malayalam cinema and its legacy of producing realistic and authentic stories with natural performances are deeply appreciated and celebrated by their audiences. Nonetheless, Kerala audiences are also fond of mass cinema and express affection towards films from other industries that adhere to the larger-than-life template. That is why we can see the domination of “Other language movies” at the Kerala box office.
Malayalam filmmakers have made a desperate effort to crack the code. Making Mass films with larger-than-life characters, but so far, they have yet to generate the same level of impact at the box office.
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