The decision to re-release Ram Charan’s Orange was initially met with skepticism. Many fans argued that it would be wiser to release Charan’s other films which have been actual commercial hits. While Orange does have chartbuster music, the film failed terribly at the box office during its initial release and fans feared something similar on its re-release as well.
However, much to everyone’s surprise, the film did pretty well on its re-entry to the theatres. Orange has registered massive occupancies in maximum areas and most of the shows are housefuls. The team planned and executed the re-release pretty well. Firstly, they opened the screening for limited shows and with the demand, they went on to continuously increase the show numbers.
Orange was directed by Bommarillu Bhaskar and starred Ram Charan and Genelia in the lead roles. Produced by Naga Babu, the film was released back in 2010 amidst heavy expectations as it was Charan’s next release after the industry hit Magadheera. For various reasons, the film failed to attract the audience to the theatres and merged as the biggest failure of Charan’s career. The music went on to become an instant chartbuster and is still a favorite album of many even today.
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