Pawan Kalyan’s OG is already carrying a very big craze in Telugu markets like an event film. There is more promotional content coming from the team, and it should target Bollywood to get more numbers.
The USA advance sales of the film are sensational, as with 4 weeks left for release, the film has already reached almost the $300K mark in advance sales, and it is even set to target the record number of premieres for an Indian film.
Pawan Kalyan and the OG team need to do promotions for reach in Bollywood
The same craze will be there in all Telugu markets for the Sujeeth directorial, and the OG team now should focus on the Bollywood market as well. In Telugu, the regular promotional content and one big pre-release event are enough to get record openings.
But in Hindi the team needs to do multiple promotional events, like interviews, attending TV shows, and other public events to get registered among the viewers. Even Pawan Kalyan needs to step out for this, as “They Call Him OG” has a great chance to work in Hindi markets as well due to its genre.
Pawan Kalyan’s OG has all the chances to become a Pan-Indian Blockbuster
As the film is made as a stylish gangster film, it will easily connect to Hindi audiences, and Sujeeth has already seen this with Saaho, which saw bigger numbers in Hindi markets, and Hindi audiences’ WOM was also better than Telugu for the film.
So, the OG team has to start aggressive promotions in Hindi as soon as possible. If the right amount of interest is created among audiences about the film, then the numbers will automatically fall into place.
OG: Probably, the last chance for Pawan Kalyan to score a Massive Industry Blockbuster
Certainly, Pawan Kalyan will not get a big chance like OG to deliver a pan-India blockbuster in the future, as he already announced his retirement from films as a hero after Ustaad Bhagat Singh.
UBS is a regional film that targets Telugu audiences, but OG has every chance to work for audiences across languages. Pawan Kalyan needs to deliver one massive industry blockbuster that his fans are eagerly anticipating.
