OG is the biggest grosser for Pawan Kalyan and the biggest grosser of this year for Tollywood, with close to 300 Cr worldwide, and it premieres tonight on OTT. The movie will be streaming from tonight on Netflix in all 5 languages: Telugu, Tamil, Hindi, Kannada, and Malayalam.
The film did not reach other audiences in theaters and was limited only to Telugu. So, the reach through Netflix is so crucial for Pawan Kalyan’s OG, especially as it needs to reach big in Hindi, as the team has planned to make it a franchise and officially announced both a sequel and a prequel.
Pawan Kalyan’s OG needs to reach larger section of audiences with OTT Release
Due to a 28-day theatrical window OTT deal, the film did not have a release in Hindi multiplexes, and the team also did not put any effort into promoting the film in other languages.
With this, the film received low numbers in Hindi. The team is expecting it will reach a wider section of audiences upon its digital release, and it will help the franchise in a big way.
