The upcoming biggie of Telugu cinema, OG, starring Pawan Kalyan, is continuously building a monumental hype among audiences and PSPK fans. The other releases from Telugu Cinema will have a tough time ahead with the impact created by OG.
This month, multiple films are getting released in theaters. Tomorrow, Ghaati, Madharaasi, and Little Hearts are releasing, and next weekend, Mirai and Kishkindhapuri are releasing in theaters.
This weekend films saw low advance bookings despite big names. There is definitely pre-release content impact for such poor response, and one main impact for all these films is the crazy film OG arriving on 25 September.
Most audiences cannot spend the money for all the movies. When a crazy film is due for release in a few days, the impact will be very big on the films releasing prior to it. Because audiences will already decide to watch that big film and spend that amount on that.
So, because of the crazy film OG releasing on 25th September, pulling audiences towards theaters will not be an easy task for other releases that arrive before the biggie. All the movies should open with extremely positive reviews to have decent collections.