Before Baahubali, there used to be a big battle for industry hits — one industry hit would be surpassed by another hero’s film soon after. Before Baahubali, the industry’s highest grosser was around ₹140 crore. Baahubali shattered that record by a huge margin, collecting ₹600 crore gross worldwide. Even in the Telugu version alone, it collected over ₹300 crore gross.
The target was set so high that no other film seemed capable of challenging Baahubali.A new term was introduced in the industry — “Non-Baahubali Industry Hits and Records.” Every filmmaker began using this phrase in box office posters.Baahubali 2 went on to break the record of Baahubali itself and still remains the biggest grosser in Tollywood. Even if we look at the Telugu version, Rajamouli broke his own Baahubali 2 record later with RRR.
In terms of rereleases also, now Baahubali set to started a new era — forcing the industry to use the term “Non-Baahubali Records.” In re-releases, Mahesh Babu and Pawan Kalyan performed well compared to other stars. Gabbar Singh was the record opener, while Murari and Khaleja became the biggest grossers among re-releases. Now, all these benchmarks are set to be easily broken by Baahubali The Epic, which is scheduled for release on 31st October.
Baahubali The Epic is a single-part film that combines Part 1 and Part 2. The first half covers Part 1 and the second half covers Part 2, with a runtime of around 3 hours and 45 minutes. The film is releasing on 31st October. In the USA, advance bookings have opened to a phenomenal response. It has already crossed $60K in premiere advances with two weeks to go — a trend similar to that of a major tier-2 star’s new release. With this momentum, the film is expected to set new re-release records that no one can surpass in the near future. The trade and fans are now once again using the term “Non-Baahubali Records” for their benchmarks.