Nithin’s Macherla Niyojakavargam was released in theatres on 12th August and opened to an average first day at the box office. Despite the decent hype around the film, it failed to pull the audiences to the cinema halls.
This is mainly due to the formulaic template of the movie. Many complained that Macherla was the same old dish served on a new plate. The same over-the-top fight scenes, 2-3 songs, and some powerful mass dialogues.
This formula used to work back in the day but audiences are no longer ready for formulaic content. The success of Sita Ramam and Bimbisara is all the more proof that people will flock to the theatres as long as the content in the film is good.
Nevertheless, Macherla Niyojakavargam is hitting the OTT route in a couple of weeks. It will release on the Amazon Prime Video platform on 9th September. It is following the rule of releasing a film on OTT only after a gap of 4 weeks.
Macherla Niyojakavargam also stars Krithi Shetty, Catherine Tresa, and Samuthirakani in lead roles. Rajashekar Reddy is the director of the movie and Swara Sagar is the music director.
We are hiring passionate and enthusiastic content writers who can create original stories. If you are interested in full time, part time or freelancing, email us at jobs@tracktollywood.com. You need to work a 5 hour shift and be available to write articles. Kindly include your sample articles. Applications without sample articles will not be encouraged.
