Hero Nikhil Siddharth is increasing his market reach from film to film. Kartikeya 2 has been a career turning point for him, which was a pan Indian blockbuster. Now it’s success is helping his next film to do record breaking Non-Theatrical business.
Nikhil is going to release its next film PAN Indian, SPY. The film is said to have universal appeal, and popular editor Garry BH made his debut in directing with SPY. K Rajashekhar Reddy is producing the movie on a grand scale under Ed Entertainments, with Charantej Uppalapati as CEO.
The film, which is in the post-production phase, is getting to be released this summer. The movie has outstanding buzz because of the glimpse and the other promotional content. Meanwhile, the non-theatrical rights of SPY have been acquired by Amazon and Star Network for 40 crores which is the highest for a Nikhil starrer and also much bigger than the other Tier-2 Heroes.
The Digital and Satellite partners had seen some of the SPY rushes and were very impressed with the output. Iswarya Menon is the leading lady while Aryan Rajesh appears in a crucial role in this movie. Besides production, K Rajashekhar Reddy has also provided the story for this action-packed spy thriller.
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