Distribution is a completely different ball game compared to production. This involves in-depth planning and promotion, and efficient management of the exhibitor network. The inability to do any of this can lead to severe losses even if the film’s quality is good. Mythri Movie Makers have recently entered into the distribution business in the Nizam region. This area is dominated by established distributors like Dil Raju and Asian Group.
Fans have complaints with Mythri stating they open the bookings just one or two days before the release. On the other hand, in Nizam, distributors like Dil Raju, Global Cinemas, and some other distributors will open the bookings 4-5 days in advance and even release the theatre’s chart at the same time.
Mythri team is doing all of these at the last minute leaving everyone confused and anxious. They did the same for does the same for Adipurush, Bro, and now something similar is being repeated for Kushi which is days away from its release. All other distributors are locking and opening the theatres for bookings 4-5 days before and Mythri needs to do the same.
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