Gold is the latest film by a creative director, Alphonse Puthren. He had earlier directed Premam which was successful across languages.Gold is a crime comedy starring Prithviraj and Nayanthara.
The director has taken a long gap of 7 years to come up with this flick. The movie was released on this Friday amidst massive expectations, however its box office performance is a bit worrying.
Despite poor promotions, the movie started on a big note. The film collected 5.5 crores on the very first day, which was promising. Even the Trade circles were astonished that despite zero promotions, the film received good openings.
But the second day has seen only 1.5 crores revenue, which is a massive drop from day 1. That’s because of the miserable content and worst possible talk from the audience.
General in trade revenue on 2nd day is a litmus test for the movie’s Box office performance. If the film can sustain a decent opening on the second day, it will be considered as a hit cinema.
Then the early Monday will be the second assessment. However, the film crashing on the first Litmus test itself is an alarm Bell for the impending failure at the box office. Chances are very bleak for to grow, and it’s going to end up as a colossal disaster at the box office mostly.
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