Bellamkonda Sai Sreenivas has not tasted success for a few years, and it has been a while since his last Telugu film was released in theaters. However, it looks like his good time is back as his upcoming film, Bhairavam, sets a massive non-theatrical deal.
Sreenivas took a gap from Telugu films due to his Bollywood entry, Chatrapathi remake, which received a bad result at the box office. Even though the Alludu Seenu actor does not have a consistent theatrical market, his films always do good non-theatrical business.
The main reason for this is his films’ popularity in Hindi belts. Sreenivas’s Hindi-dubbed films get record views on YouTube, and on television, they also get big ratings. That is why his films lock in good deals.
This continues for his next release as well, according to the reports. Bhairavam sets a massive non-theatrical deal, as the rights are said to be gone for around 30 Cr. Bellamkonda Sreenivas himself officially confirmed this in the promotional interviews.
The movie has been made on a budget close to 45 Cr. So more than 2/3 of the budget was recovered from non-theatrical business itself, and if the film collects 20 Cr in theatrical share, then the producer will be in the profitable zone.
With a positive talk, Bhairavam can easily achieve the target. The film also stars Manchu Manoj, Nara Rohit, Divya Pillai, and Aanandhi in crucial roles.
