Major was released in theatres on 3rd June in theatres and opened to tremendous opening collections. Despite the stiff competition from Kamal Haasan’s Vikram, Major managed to hold its own ground. It received extremely positive reviews and became an instant blockbuster in Telugu.
But, Major has struggled in the Hindi version. Despite being authentically shot in Hindi as well, the film has struggled to pull the Hindi audiences into the theatres. This is largely due to the lack of promotions for the North audiences.
It is common knowledge that Mahesh Babu is the producer of Major. Despite having a big star like Mahesh backing the project, the makers failed to utilize this to the maximum. Due to Mahesh’s holiday trip, the makers failed to promote Major with Mahesh as the poster boy.
There is no doubt that Major is posting decent numbers in Hindi but it could’ve worked wonders if it was promoted well. The Hindi audiences readily lapped up a movie like Shershaah and Major would’ve also fallen in the same bracket. If there was a good buzz, Major might’ve even outdone KGF 1 in Hindi.
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