In the Telugu states, the rights of the film Leo were acquired by Naga Vamsi, the owner of Sithara Entertainments, and Haarika Hassine. He is currently one of the leading producers in Tollywood. The movie has generated immense excitement, thanks to the popularity of Lokesh Kanagaraj and Vijay in the Telugu market.
Despite competition from other big releases like Bhagavanth Kesari and Tiger Nageswara Rao, also hitting the theaters, Nagavamsi is taking an unconventional approach. Unlike most producers who secure as many screens as possible for their films in such situations, Naga Vamsi is refraining from doing so.
Nagavamsi chose not to secure more screens for Leo because he didn’t want to strain relationships with competitors. He’s producing Balakrishna’s next film, directed by Bobby. he also supported Tiger Nageswara Rao’s movie by attending its pre-release event and wishing it a success.
There have been no promotional events or aggressive marketing in the Telugu states for Leo. The producer understands that, given the movie’s substantial audience buzz and excellent advance bookings, it will easily reach the break-even point. As a result, he’s not rushing into aggressive promotions or locking down most theaters, as he doesn’t want to create difficulties for other releases
At the time of the master release, a significant issue arose involving Dilraju, who chose to prioritize screening a dubbed film over ‘Krack’ in theaters. This decision caused uproar not only among fans but also within the film industry, reaching even the heroes themselves. Interestingly, Naga Vamshi stood apart from this controversy, choosing not to follow the same path.
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