Lokesh Kanagaraj created the Lokesh Cinematic Universe (LCU) starting with Kaithi, taking it to the next level with Vikram. However, Leo’s addition to the LCU has disappointed some audiences. With many characters already introduced, three films—Kaithi 2, Rolex, and Vikram 2—are officially announced, marking an ambitious lineup of projects. Despite this, Lokesh continues to expand the franchise by consistently adding more films.Now, another film has been added to the LCU:
Similarly Prasanth Varma’s PVCU, Hanuman, which was released this year, became a sensational blockbuster. With this success, PVCU has emerged as a huge brand. However, the surprising part is that Jai Hanuman, which was just announced, has now become the 7th film in PVCU
These continues additions will either boost or damage these brands. They are taking bigger risks, which could lead to significant rewards but could also harm the brand value.
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