Normally, when there is a huge film up for release, the makers will do a lot of promotional activities to reach every section of the audience. The makers don’t mind splurging a large amount of money on pre-release events, audio events, etc. They hope that this will in turn help in collections.
A prime example of this is the recently released RRR. RRR undeniably has to be the most promoted Indian film by a long shot. From constructing grand sets just for the lyrical videos, multiple grand events in Mumbai, Karnataka, Tamil Nadu, and Kerala to numerous interviews in various languages, RRR has done it all.
But when we take a look at KGF 2, the makers are not as keen to spend huge amounts of money on promotion. As of now, there is no pre-release event planned in any language. The only promotions they have done so far are a couple of press meets and interviews.
The makers feel that the movie has already garnered a huge buzz on its own. They don’t want to spend extra money on these events. Going by the sensational advance bookings of KGF 2, the makers seem to be correct in their assumptions.
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