It is common knowledge that Allu Arjun is one of the biggest stars in the Telugu film industry. He has amassed a huge fanbase in the two Telugu states because of his acting, dancing, and stylish persona. But what is more interesting is his fanbase up north.
Karan Johar in a recent interview said that Allu Arjun is a massive star in the North. His dubbed movies do extremely well on Youtube, he added. He called Allu Arjun the Megastar of South.
For example, DJ(dubbed) has over 438M views on Youtube, the highest for a South Indian actor.
Karan Johar added that Pushpa went on to collect 3 crores on its opening day, without any marketing, purely due to Allu Arjun. He also added how even some huge Hindi films haven’t opened to 3 crores on the opening day.
To further prove his point, the Hindi version of Pushpa has now collected over 30+ crores at the box office, beating Salman Khan’s Antim as well. This is absolutely insane.
To analyze this, Karan Johar said that this is due to the massive satellite successes of these Hindi dubbed films. People who have watched the dubbed versions will go and watch the actor on the big screen.
This is a great point as we can see that this is the case even with Chiranjeevi’s Sye Raa Narasimha Reddy, which had decent Hindi collections. This is again due to the Hindi dubbed movies of Chiranjeevi.
To end, Karan Johar also said that the South Indians have understood the scale of the market very well.
Karan is no stranger to Telugu cinema. He has previously produced Bahubali 2 and is now co-producing Vijay Devarakonda’s Liger.
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