The much-anticipated film Kanguva, starring Suriya, had initially planned for a Diwali release, but heavy competition and external factors forced the team to push the release to mid-November. While the decision may have initially been seen as a setback, it has since turned into an unexpected boon. One of the primary reasons for the shift was to avoid clashes with other big films during the festive season, allowing Kanguva to secure a more favorable box office window.
Another advantage of the delay is that the ongoing heavy rains across South India would have hindered box office performance during its original Diwali release. Major states like Tamil Nadu, Andhra Pradesh, Telangana, and Kerala have been affected by these rains, which could have reduced audience turnout. Since Kanguva is a grand spectacle that requires not only a strong opening weekend but also sustained weekday success, this unexpected delay has worked in the film’s favor.
With more time in hand, the team is now focusing on creating a stronger promotional push. Interviews in Tamil have already started, and from tomorrow, the Hindi promotional campaign will begin. The Telugu promotions are also expected to be extensive. The film’s producer has promised to invest heavily in marketing, ensuring maximum visibility for the film across all languages. This strategic postponement, initially seen as a challenge, has now allowed Kanguva to build stronger momentum, setting the stage for a successful mid-November release.
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