One big mistake the K Ramp team made was not showing the film first to its target audience. The team was very clear from the beginning about what kind of film they were making—it’s aimed at the mass audience. So, what was the need to hold overseas premieres first? Either they should have premiered it in India or avoided overseas premieres altogether. That would have helped the film start with positive word of mouth from the beginning.
The movie received very poor WOM and reviews from the USA early premieres, but there’s a stark contrast in response from Indian audiences. The film is performing really well among viewers who enjoy regular commercial entertainers
The entire industry should take note of this—films should first be shown to their intended audience.
