Prior to the release of S. S. Rajamouli’s Bahubali series, Pawan Kalyan and Mahesh Babu were touted as the biggest stars of Telugu cinema, in terms of market and fans; Allu Arjun, Ram Charan, Prabhas, and Jr. NTR come next.
However, the dynamics of cinema have undergone major changes post-Bahubali: The Conclusion (2017) release. Today, the race to the No. 1 crown is called the ‘pan-Indian craze’, i.e., achieving popularity across the length and breadth of the nation.
Taking this as the standard, Prabhas is miles ahead of any Telugu actor; in fact, any Indian actor. But now, things have begun to change. Allu Arjun with Pushpa: The Rule, Ram Charan with Game Changer, and Jr. NTR with Devara: Part One are challenging the superstardom of Prabhas.
Most significantly, Devara has taken a thunderous start at the box office in terms of pre-sales. What’s surprising is the Koratala Siva-directorial’s advance bookings are on par with the mighty Kalki 2898 AD. With the film’s theatrical trailer set to release tomorrow, the buzz around the action drama is expected to go to another level.
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